What happened?
Trump Media’s Truth Social struck an exclusive deal with Crypto.com’s U.S. arm (CDNA) to embed a prediction-market feature called Truth Predict directly in the app. Users will be able to trade CFTC-compliant event contracts on things like elections, economic data, sports and commodities, and can use engagement rewards (“Truth gems”) converted into CRO to buy contracts. Beta testing starts soon for U.S. users with a full launch planned later this year and potential international expansion pending approvals.
Who does this affect?
Truth Social users who want new ways to engage and monetize their activity will get access to real-money prediction markets inside the platform. Crypto.com and its regulated U.S. subsidiaries stand to grow their footprint, on‑ramp more retail and institutional customers, and push CRO utility across the Truth Social ecosystem. Competing prediction-market platforms, traditional finance entrants, institutional investors, and regulators will all feel the effects as the industry accelerates and competition intensifies.
Why does this matter?
This move helps mainstream prediction markets at a moment when weekly trading volume is approaching $1 billion and big institutional money is pouring in, signaling a fast-growing market opportunity. Embedding regulated markets in a social app could drive large new user flows, increase trading volume and CRO usage, and create a new monetization channel for Truth Social. That dynamic will heighten competition among Polymarket, Kalshi and other entrants, and could reshape where retail and institutional capital flows in the prediction‑markets space.