What happened?
Bitcoin fell to about $101,102 after an 8.54% weekly drop that put Trump Media’s roughly $2 billion bitcoin purchase underwater. The company bought most of its BTC between July 1–21 around $118,000 and still held over $1.3 billion as of September 30 while reporting a $54.8 million Q3 loss and a DJT stock 52‑week low. The decline is now testing critical technical support near the 50‑week EMA (~$100,887) and could trigger deeper losses if it breaks below $98,000.
Who does this affect?
Trump Media shareholders and the company’s balance sheet are directly exposed, with losses magnified by SPAC merger legal fees and weak revenues. Bitcoin holders, traders, and other corporations that added BTC to their treasuries face higher volatility and valuation pressure. Broader crypto participants — exchanges, partners like Crypto.com, DeFi and layer‑2 projects (e.g., BTC Hyper) — may feel knock‑on effects as investors reassess risk and liquidity.
Why does this matter?
Corporate treasury bets on bitcoin mean big price swings have real effects on both equity and crypto markets, raising the risk of forced selling or margin stress. If the $100k area holds, BTC could recover toward $106k–$120k, but a breakdown under $98k risks a faster slide to $85k–$95k, widening market volatility and hurting sentiment. That environment can push capital into layer‑2 innovation and token presales while punishing firms that touted BTC as a safe hedge, so liquidity and positioning will shape who wins or loses next.