What happened? UFC champ Khabib Nurmagomedov’s global gym franchise is being tokenized on the Mavryk blockchain as part of a multi-billion-dollar deal with MultiBank.
Khabib Gyms will be turned into tradeable on-chain assets using Mavryk’s layer-1 blockchain and listed on MultiBank.io’s RWA platform, letting investors buy fractional ownership. Token holders will earn a share of annual yield from gym operations and all ownership records will be verifiable on-chain. This move builds on Mavryk and MultiBank’s broader $10 billion real-world asset tokenization vision and ties into strategic investments in the Mavryk ecosystem.
Who does this affect? Fans, verified investors, MultiBank and Mavryk, plus the broader TradFi and DeFi players looking at real-world asset tokenization.
Khabib’s supporters can become stakeholders through fractional ownership and yield participation, while verified investors get access to a regulated marketplace for these tokens. MultiBank and Mavryk deepen their roles as infrastructure and distribution partners, and franchise owners and gym operators will see new capital and ownership models. Regulators, institutional investors, and other projects in the RWA space will also watch closely as this blends traditional finance practices with on-chain transparency.
Why does this matter? It could speed up mainstream adoption of tokenized real-world assets, boost liquidity and accessibility, and drive demand for Mavryk’s platform and related tokens.
By packaging a consumer-facing brand into yield-bearing, tradable tokens, the deal demonstrates a practical path for converting illiquid private assets into liquid, on-chain investments. That can attract more institutional capital and retail participation to RWA markets, increase secondary trading activity, and make tokenization a viable fundraising and engagement tool for other brands. As more high-profile real assets go on-chain, competition for infrastructure and native tokens like $MVRK could intensify, reshaping valuation dynamics across the RWA ecosystem.