What happened — Google Finance will add live prediction-market feeds from Polymarket and Kalshi
Google Finance is beginning to show real-time market probabilities from Polymarket and Kalshi, starting with Labs users and rolling out more broadly in the coming weeks. The integration will surface current pricing and historical charts so people can ask natural-language questions like projected GDP growth for 2025 and see the crowd’s odds. In short, prediction-market prices will appear alongside traditional financial data in search and Finance tools.
Who does this affect — Investors, traders, researchers, and everyday users who follow markets
Retail and institutional investors get easier access to crowd-sourced probabilities for elections, macro events, sports, and more, which can inform trading and hedging decisions. Brokerages, prediction-market platforms, and wagering apps face new competition as these odds become more visible and mainstream. Crypto-native traders, sports bettors, researchers, and regulators will also be paying attention as volumes and institutional interest rise.
Why does this matter — It could make prediction prices a core market metric and change how event risk is priced
If Google’s rollout sticks, crowd-implied probabilities could become a default data point next to stock quotes and bond yields, tightening the feedback loop between public data and price discovery. That greater visibility can drive higher volumes, attract more institutional capital, and force incumbents to respond, reshaping liquidity and risk pricing across markets. It also raises competitive and regulatory stakes as exchanges and firms move to launch or integrate prediction products.