What happened?
The blockchain sector continues to evolve with a growing number of Layer-1 (L1) and Layer-2 (L2) networks emerging, yet many struggle with user engagement. To address this, some blockchain platforms are turning to gamification techniques to encourage active participation. Gamification includes using tasks, points, rewards, and incentives like NFTs to boost user activity and retention.
Who does this affect?
This development affects blockchain networks, developers, users, and the wider cryptocurrency community. Platforms like Coinbase are leveraging gamification to engage users, while creators and influencers on social media also benefit from tools like Quai’s crypto tipping platform, Kipper. Additionally, networks such as peaq and Eclipse are utilizing gamified campaigns to attract more participants to their ecosystems.
Why does this matter?
Gamification in blockchain could significantly impact the market by enhancing user engagement and driving adoption of decentralized technologies. It helps L1 and L2 networks maintain growth amid market saturation, ultimately leading to broader acceptance and use cases for blockchain technology. By integrating engaging user experiences, these networks aim to increase their market share and influence within the crypto space.