What happened?
Eightco Holdings Inc. has successfully raised $270 million in a private placement to fund its novel Worldcoin (WLD) treasury strategy. The funding was led by MOZAYYX, and supported by various institutional investors including World Foundation, Discovery Capital Management, Kraken, Pantera, GSR, Coinfund, and Brevan Howard. This marks the industry’s first commitment of this magnitude to holding Worldcoin as a main treasury asset, with cash and Ethereum as secondary reserves.
Who does this affect?
This development affects all stakeholders of Eightco, the investing institutions, and wider participants in the cryptocurrency market. With the inclusion of Worldcoin in Eightco’s balance sheet, it shows a growing interest in identity-linked digital assets. This trend could potentially influence how other companies approach their own treasury strategies and inspire a broader adoption of non-Bitcoin assets in public company reserves.
Why does this matter?
This matters because it signals a shift in the way companies interact with public blockchain infrastructure and digital assets. By choosing Worldcoin as its main treasury asset, Eightco is showcasing the growing interest in and potential for “Proof of Human”-linked digital assets in establishing trust within an AI-driven economy. This move could reshape the financial market dynamics, prompting regulatory, custody, and accountability discussions as corporate balance sheets start to include more identity-tied digital assets.