What happened?
DDC Enterprise raised $124 million in an equity round at $10 per Class A share, a 16% premium to its recent close, with PAG Pegasus Fund and Mulana Investment leading the deal. Founder and CEO Norma Chu personally invested $3 million and all investors agreed to a 180-day lock-up. The proceeds are earmarked to fund an aggressive Bitcoin treasury plan that aims to build a 10,000 BTC reserve.
Who does this affect?
This move directly impacts DDC shareholders and the new institutional investors who now have exposure to the company’s Bitcoin strategy. It also matters to other public companies and funds that are building corporate Bitcoin treasuries, since DDC is positioning itself to join the top public holders. Finally, the deal affects Bitcoin markets by adding a predictable, institution-driven source of demand as DDC buys BTC for its reserve.
Why does this matter?
If DDC succeeds in accumulating thousands of BTC it will tighten available supply and could put upward pressure on Bitcoin prices, especially if other companies follow suit. Reaching a top-10 treasury status would boost DDC’s credibility and could accelerate institutional adoption of Bitcoin as a treasury asset, changing capital allocation decisions across sectors. More broadly, large coordinated buys by public firms shift market dynamics, increase correlation between equities and crypto, and attract more institutional capital into the space.