Bill Zanker is trying to raise at least $200M to create a treasury to buy up the struggling TRUMP meme coin.
Bill Zanker, through Fight Fight Fight LLC, is pushing to form a Digital Asset Treasury that would accumulate the TRUMP token, with initial fundraising aims of $200 million and the possibility of up to $1 billion. The effort follows a steep drop in the token’s price from about $44 in January to roughly $8 today and comes after a failed plan for a Trump-branded wallet and a clash with World Liberty Financial. About 35% of the token supply is unlocked now, while much of the rest remains held by Trump-linked entities and big holders like Justin Sun.
This affects TRUMP token holders, potential investors, and other crypto firms involved in treasury plays.
Existing holders could benefit from price support if the treasury starts buying, while those large, locked-up holdings mean a few parties still control a lot of supply and influence liquidity. Investors in similar Digital Asset Treasuries, meme-coin traders, and rival projects like World Liberty Financial and ALT5 Sigma are watching closely because moves here can set precedents. Broader crypto investors and exchanges may also see spillover effects if the campaign changes token availability or market sentiment.
This matters because a large buyout-funded treasury could prop up the token, shift market dynamics, and signal renewed interest in meme-coin rescue plays.
If the DAT raises meaningful capital and buys the token, it could reduce selling pressure and temporarily lift prices, altering short-term supply-and-demand dynamics. Concentrated holdings and coordinated purchases also raise risks of higher volatility and scrutiny over possible market manipulation or sustainability of the rally. The result could change investor appetite for similar treasuries and affect valuations across other meme coins and new DAT firms, shaping sentiment in the crypto market.