What happened?
Dutch crypto firm Amdax raised €30 million to launch Amsterdam Bitcoin Treasury Strategy (AMBTS) and has begun preparations to buy Bitcoin for a corporate treasury. AMBTS plans to accumulate about 1% of total BTC supply (roughly 210,000 BTC) and intends to scale via capital markets and a future Euronext listing. The company has MiCAR approval and completed its private funding round, so purchases are expected to start soon.
Who does this affect?
This mainly affects institutional and accredited investors in Europe, companies considering Bitcoin treasuries, and asset managers looking for regulated BTC exposure. It also raises the competitive stakes for other corporate treasuries and firms like Treasury B.V. and Strategy (formerly MicroStrategy). Exchanges, custodians, and regulators will feel the impact as demand for compliant custody, trading, and listing services grows.
Why does this matter?
If AMBTS and similar corporate treasuries buy at scale they will remove coins from circulation, tightening supply and creating upward pressure on Bitcoin prices. Combined with ongoing ETF momentum and other institutional flows, this could accelerate price appreciation and increase market volatility, potentially driving new record highs. The broader market effect will be more institutional products, greater liquidity in capital-market instruments tied to BTC, and intensified competition among firms and exchanges to service demand.