What happened?
Crypto casino Luck.io is reportedly paying influencers significant amounts of money, with some earning around $500,000 a month to promote its services. This claim was shared by popular crypto trader Jordan Fish, known as Cobie, through a post on X. However, there is skepticism about the accuracy of these figures, as some believe only top influencers like Faze Banks receive such high payments.
Who does this affect?
This situation primarily affects influencers in the crypto space who are approached by companies like Luck.io for promotional deals. It also involves their followers who may be exposed to these gambling promotions. Additionally, it impacts the broader community discussing the ethics and legality of such collaborations, particularly in areas where online gambling regulations are strict.
Why does this matter?
The substantial payments to influencers highlight the significant investment crypto casinos are making to expand their reach and user base. This trend could be influential in driving market dynamics within the online crypto and gambling sectors, potentially leading to increased scrutiny from regulators. As such collaborations grow, they may also shape public perception of the legitimacy and safety of crypto gambling platforms.