What happened?
Bitcoin is trading around $101,000 as hedge funds and some companies ramp up crypto exposure. A PwC/AIMA survey finds 55% of hedge funds now hold crypto and many use futures, Robinhood is weighing adding BTC to its treasury, and Spain’s ITER plans to sell 97 BTC bought for about $10K now worth roughly $10M. At the same time, charts show BTC is testing $100K support and could retest the $97.6K area if sellers push it lower.
Who does this affect?
This affects hedge funds and institutional investors that are allocating capital to digital assets and using derivatives for exposure. It also matters for corporate treasuries, public institutions, retail platforms like Robinhood, and everyday traders watching price action. Exchanges, custodians, and banks feel the impact too because shifting institutional flows change trading volume, custody demand, and regulatory attention.
Why does this matter?
More institutional adoption and possible corporate treasury buys increase structural demand for Bitcoin and can help lift price floors over time. At the same time, public sales and current technical weakness raise the odds of short-term volatility and a pullback toward the high‑$90Ks. Overall, deeper institutional flows, heavy futures use, and growing corporate interest strengthen market liquidity and make large moves more significant for global markets.