What happened?
The debate over whether Bitcoin or gold is the better store of value has intensified, with more professionals increasingly favoring Bitcoin. A recent infographic and data show people still search for and buy gold more than Bitcoin, but Bitcoin posted slightly higher 12‑month returns while being much more volatile. Gold’s market cap is massive (around $27.6 trillion) and new annual gold supply (~$680 billion) far exceeds Bitcoin’s new issuance (~$24 billion), underlining very different supply dynamics.
Who does this affect?
This matters to investors across the board: younger people (18–39) are more likely to invest in crypto while older investors (50+) prefer gold. It also affects asset managers, ETF providers, market makers, and producers who respond to shifts in demand and flows. Big holders like pension funds and central banks should pay attention because changing allocations could influence liquidity and risk in both markets.
Why does this matter?
Bitcoin’s capped supply means relatively small capital inflows can cause big price moves, making it a potentially higher‑return but riskier store of value. Gold’s huge market size and steady new supply make it a more stable, defensive asset that needs many buyers to keep prices up. If more professional money flows into Bitcoin, expect greater volatility and larger capital shifts that could reshape portfolio diversification and market dynamics.