What happened?
Smarter Web Company bought another 100 BTC for about $12.1 million, bringing its total holdings to 2,650 BTC. They paid an average of roughly $120,480 per coin and say they’re following a long-term “10 Year Plan” to convert treasury assets into Bitcoin and raise funds via capital markets when it makes sense. The company reports strong year-to-date BTC returns and now ranks as the UK’s largest public Bitcoin treasury, continuing a strategy seen with other firms like MicroStrategy.
Who does this affect?
Shareholders of Smarter Web Company are most directly affected since the firm’s balance sheet and share valuation are now tied more closely to Bitcoin’s price swings. Other public companies with crypto treasuries, potential acquisition targets holding distressed Bitcoin, and UK retail investors watching new crypto products will also feel the ripple effects. Large platforms and advisers like Hargreaves Lansdown and regulators will pay attention too, because growing institutional crypto exposure changes risk profiles and product access for everyday investors.
Why does this matter?
This move reinforces the trend of public companies using corporate treasuries to buy Bitcoin, which can increase institutional demand and reduce available supply, potentially putting upward pressure on price. If more listed firms follow suit or start buying rivals’ BTC at discounts, it could accelerate consolidation in the crypto treasury space and reshape valuations of companies that hold crypto. At the same time, increased corporate exposure raises questions for market stability and investor protection, so regulator guidance and brokerages’ stances will influence how big an impact this strategy has on wider markets.