OnePay to add Bitcoin and Ethereum trading and custody via Zerohash in Walmart-backed app as it aims to become an everything app

What happened?

OnePay, the Walmart-backed fintech, is preparing to add crypto trading and custody for Bitcoin and Ethereum to its mobile app, according to CNBC. Zerohash will power the custody and trading services, and OnePay expects to roll the feature out later this year. The move is part of OnePay’s push to become an “everything app” combining banking, payments, and digital assets.

Who does this affect?

Millions of U.S. consumers who use OnePay or shop at Walmart could soon be able to buy, hold, and spend crypto directly in the app. Competing fintechs, banks, and crypto infrastructure firms will face new pressure as OnePay competes with apps like PayPal, Venmo, and Cash App. Merchants and payment processors, especially within Walmart’s ecosystem, could see more crypto conversions and related transaction flows at checkout.

Why does this matter?

This could speed mainstream crypto adoption by giving a huge retail audience easy access to Bitcoin and Ethereum, likely boosting demand and trading volumes. It raises the stakes for banks and fintechs to offer crypto services or risk losing customers, while infrastructure providers like Zerohash stand to gain major partnerships. Overall, the move could shift retail payment patterns and increase the role of digital assets in everyday commerce and financial services.

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