What happened?
A new Korean drama titled “To The Moon”, featuring actors like Lee Sun-bin, Jo A-ram, Ra Mi-ran, and Kim Young-dae, is set to depict the journey of retail crypto investors. The series will air on South Korea’s major broadcaster MBC in the prime-time slots on Fridays and Saturdays, starting from September 19. The story is based on a successful novel by Jang Ryu-jin and it follows the lives of three main characters who aim to find wealth through crypto investments.
Who does this affect?
The show could potentially influence a broad audience that watches Korean dramas, including both existing and potential retail crypto investors. The drama’s narrative might serve to inform and educate viewers about the world of cryptocurrency investments. Additionally, industry stakeholders such as creators, broadcasters, and sponsors associated with the show are likely to witness its impact on viewer perceptions towards crypto investments.
Why does this matter?
The portrayal of cryptocurrency in mainstream media like television dramas can influence public perception and understanding of digital currencies. The show’s assertion that it does not encourage speculation might help dispel some misconceptions about crypto investments being purely speculative. It can also highlight the potential rewards and risks associated with crypto investments, thereby contributing to a more informed, retail investment scene. As South Korea has a vibrant retail-based crypto scene, this drama could potentially stimulate further discussion and interest among retail investors.